As part of the Clean Air Almaty platform, Rotary Club of Almaty launched a youth-focused communication initiative with the local representative of Cannes Lions.
The Young Lions format invited creative professionals under 30, especially art directors and copywriters, to produce compelling print concepts on air pollution.
The project broadened public discussion of environmental issues and connected Rotary's civic agenda with emerging creative talent.
Topics:EnvironmentClean Air AlmatyYoung LionsCannes LionsYouth
