The "I Did It" initiative was implemented from August through December 2016 in partnership with Philips to raise awareness about breast cancer and the importance of early screening.
The campaign involved well-known women in Kazakhstan — media personalities, designers and public figures — who promoted free examinations and encouraged followers to visit screening points and local clinics. Mobile and temporary diagnostic points operated in Almaty, including in Gorky Park and major shopping locations.
During the campaign, more than 600 women completed examinations. The project highlighted the critical role of early diagnosis in improving treatment outcomes and reducing advanced-stage detection.
Topics:Breast CancerScreeningWomen’s HealthPhilipsAwareness
